Credit Suisse study finds companies with more gender diversity outperform peers.
Scott Cook on how they use experiments (trial and error) to innovate at Intiut - Inc. video
Scott Cook on not listening to your boss, do experiments instead - FastCompany article
US Government releases data on drug company payments to doctors - $billions in "education" spending
The Just World Fallacy - are you a victim?
One of GE's engine plants outperforms its peers, and it's completely flat.
Print out The Cognitive Bias Field Guide - and put it on the table for big decisions.
Capital One, a company that routinely conducts ten-thousand-plus consumer experiments per year, rolls out Capital One Labs, to start thinking more out of the box.
Eric Schmidt's slide deck on How Google Works.
The Myth of Vitamins - the amazing story of genius, cognitive decline, and self delusion.
The myth of the flu vaccine deniers - it works, get it yearly.
Good short piece on magical thinking - New York Times